Secret Sounds Connect



CAMPAIGN: Red Bull Music Academy
TYPE: Sponsorship Rights | Event Activation | Content Creation
EXECUTION: Secret Sounds Connect worked with Red Bull to establish a platform for Red Bull Music Academy within Australian festivals and to drive recognition of the brand and program amongst tastemakers and music lovers. We negotiated integrated partnerships across Australia’s two most influential music festivals, Splendour in the Grass and Laneway Festival and worked closely with Red Bull and the festivals to develop RBMA stages at each event. Through these key partnerships and complimentary activity, Red Bull Music Academy has been established in Australia as an influential tastemaker brand and is synonymous with programming outstanding international and domestic talent.