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JETSTAR: POWDERFINGER SUNSETS TOUR

CAMPAIGN: Jetstar Powderfinger Sunsets Tour
TYPE: Content Creation / Artist Endorsement/ Tour Sponsorship
EXECUTION: We partnered Australia’s biggest band Powderfinger with Jetstar airlines, creating a national tour with the Jetstar brand at its heart. The campaign included a Powderfinger branded airplane, an in air charity performance, official tour microsite with daily blogs and fan photos, a promotion affording the winner the opportunity to tour with Powderfinger as an official blogger, and multiple meet and greets across the tour. The in air charity performance raised $150,000 for youth charities Star Kids and Yalari. 150 media clips were generated across TV, radio, print and online and included a Sunrise live-cross to the branded Powderfinger Jetstar plane. The tour itself provided direct brand engagement with over 200,000 Powderfinger fans across 22 destinations.