Secret Sounds Connect

Portfolio

CITY OF SYDNEY: NYE PERFORMANCE AND LIVE STREAM

CAMPAIGN: City Of Sydney New Year’s Eve Performance and Live Stream sponsored by Telstra and Ford
TYPE: Licensing Clearances / Talent Procurement
EXECUTION: Secret Sounds Connect were engaged to program bands to perform as part of Sydney’s New Year’s Eve celebrations. The performances were broadcast live online and were watched by millions of people across Australia and around the world. We worked closely with lead agency Imagination and the clients on selecting the right acts for the brief; negotiated talent performance bookings and secured global content usage clearances with publishers and labels. Artists included The Temper Trap, Milky Chance, Art VS Science and Gossling.