CAMPAIGN:Mambo x Splendour in the Grass
TYPE:Sponsorship Rights | Talent Procurement | Content Creation
EXECUTION: Mambo set out to re establish the core of their brand and bring iconic art, surf & lifestyle culture to Splendour’s youth audience.
Mambo created the perfect art installation for Splendour – THE SCREAMING GUITAR, standing at five metres high, with a two metre-long tongue slide, this interactive art piece was a huge highlight with thousands of patrons getting their pictures taken.
Mambo artists also teamed up to hand paint the Mad Mural, which was a splendid piece of artwork located within the event grounds.
As exclusive fashion partner, Mambo created a bespoke print especially for Splendour! the iconic Mambo button down shirt was sold as an official limited edition merchandise item and worn by hundreds at the festival.
Secret Sounds Connect booked artists from the Splendour lineup including ‘Tired Lion’ and ‘Beach Slang’, to take part in a surf lesson in Byron Bay hosted by Mambo and surf legend Blake Thornton.
To amplify their partnership, we produced a series of content pieces to capture Mambo’s activity at Splendour and share across their channels. The content pieces included highlights from the 3 day festival, Mambo’s art installation activations and artist integration.